A statement articulating the organization's long-term destination is called which term?

• A. Mission statement
• B. Organizational culture
• C. Vision statement
• D. Strategic objective

Answer: (C)

A vision statement describes the organization's long-term destination. It paints the future state the organization aims to achieve and serves as a guiding north star for strategy and decision-making. It’s aspirational and broad, focusing on where the organization wants to be someday, rather than on current activities or detailed plans.

By contrast, a mission statement explains why the organization exists today and what it does in the present. Organizational culture encompasses the shared values and norms that shape behavior inside the organization, not a specific future outcome. A strategic objective, on the other hand, is a concrete, measurable target used to move toward the vision within a defined timeframe.