Which term is a measurable goal that you commit to achieve by a specific date?

• A. Team
• B. Stretch goals
• C. Strategic objective
• D. Strategic plan

Answer: (C)

A strategic objective is a specific, measurable result you commit to achieving by a set date. This framing turns the broader strategy into a concrete target with a deadline, making it possible to track progress and hold teams accountable. It should be expressed with clear metrics and a deadline so you can determine whether you’ve met the goal and when. For example, increasing market share by a defined percentage within a particular timeframe or boosting customer retention to a target rate by year-end are strategic objectives. A team is simply the people executing work, not the goal itself. Stretch goals describe ambitious targets that push performance but aren’t necessarily tied to a precise date and measurement in the same formal way. A strategic plan is the overall blueprint that outlines how to reach objectives, not the individual measurable end-state itself. So the term that captures a measurable goal with a specific date is the strategic objective.